I’m a digital content specialist with over 11 years of experience at the intersection of SEO, UX, and strategy. My work focuses on creating relevant, accessible, and conversion-driven content experiences through a structured and collaborative process with multidisciplinary teams.

Digital empathy in a fast-paced, subtly ruthless information world: without clear creative guidelines, we rely solely on our most primitive intuition and adaptability.

Work Methodology

🔍 Research & Audit

• SEO analysis (indexing, load speed, naming conventions, backlinks, critical errors)
• Heuristic evaluations and usability testing
• Competitive benchmarking and market analysis
• Keyword research based on search intent

🧱 Content Architecture & Structure

• Design or optimization of navigation flows
• Information hierarchy and prioritization
• Content mapping aligned with each stage of the customer journey

✍️ UX + SEO Writing

• Microcopy for forms, CTAs, and error messages
• UX writing with a clear, inclusive, goal-oriented tone
• Natural and strategic keyword integration

📈 Iteration & Validation

• A/B testing and behavioral analysis
• Adjustments based on visibility, engagement, and conversion results